ABOUT THE COURSE
The Marketing Department’s four-year course trains the students to join the marketing force of a firm armed with the knowledge of the principles and concepts of marketing, and skills in product development, distribution, sales and management.

The Department aims:

(1) to develop students’ understanding of marketing concepts and marketing functions as a management process;

(2) to develop among students the analytical and creative abilities with a broad perspective to think across disciplines, geographical and political boundaries, and with a mastery of today’s technology;

(3) to produce students who will understand the underlying disciplines to study effective management of several dimensions of marketing within a firm;

(4) to have a deep understanding of consumer behavior, marketing organization and control, product and pricing policy, consumer marketing and retailing, multinational and international marketing, and marketing strategy formulation;

(5) to develop among students the importance of research output in marketing decision making; and

(6) to develop social responsiveness and good ethical behavior as a marketing practitioner.

Bachelor of Science in Marketing

Program of Study

Approved Effective School Year 2018-2019

First Year - First Semester
  • GE 1210 – Readings in Philippine History, 3 units
  • GE 1211 – The Contemporary World, 3 units
  • GE 1213 – Life and Works of Rizal, 6 units
  • GE 1212 – Science, Technology and Society, 3 units
  • MKTG 1130 – Professional Salesmanship, 3 units
  • ASF 1101 – Arrupe Social Formation 1, 2 units
  • ASF(NSTP) 1102 – National Service Training Program-Civic Welfare Training Service 1, 3 unit
  • PE 1114 – PATH-FIT I, 2 units
  • Theo 1000 – Theology, 3 units
  • ASF 1000 – Arrupe Social Formation 0, 2 units

TOTAL UNITS = 22

First Year - Second Semester
  • GE 1105 – Understanding the Self, 3 units (Prerequisite: ENGL 11)
  • GE 1106 – Purposive Communication, 3 units
  • GE 1107 – Art Appreciation, 3 units
  • GE 1108 – Mathematics in the Modern World, 3 units
  • GE 1109 – Ethics, 3 units 
  • ASF(NSTP) 1203 – National Service Training Program-Civic Welfare Training Service 2, 3 units (Prerequisite: ASF(NSTP) 1102)
  • PE 1215 – PATH-FIT II , 2 units (Prerequisite: PE 1114)
  • Philo 1000 – Mathematics of Investment, 3 units 
  • ASF 1101 – Arrupe Social Formation 1, 2 units (Prerequisite: ASF 1000)

TOTAL UNITS = 20

Second Year - First Semester
  • MKTG 2131 – Marketing Management, 3 units
  • MKTG 2132 – Marketing Statistics (lab), 3 units 
  • MKTG 2133 – Retail Management, 3 units
  • MGT 3135 -Business Research, 3 units
  • FIN 1130 – Basic Microeconomics, 3 units
  • GE 3118 – Elective 1, 3 units
  • FL 3170 – Foreign Language 1, 3 units
  • PE 2116 – PATH-FIT III, 2 units (Prerequisite: PE 1114)

TOTAL UNITS = 23

Second Year - Second Semester
  • MKTG 2234 – Advertising and Integrated Marketing Communication, 3 units (Prerequisite: MKTG 2131)
  • MKTG 2235 – Consumer Behavior, 3 units (Prerequisite: MKTG 2131)
  • MKTG 2236 – Marketing Information System and Digital Marketing, 3 units (Prerequisite: MKTG 2131)
  • MKTG 2237 – Pricing Strategy, 3 units (Prerequisite: MKTG 2131)
  • MK RES 2238 – Marketing Research, 3 units (Prerequisite: MKTG 2131, MKTG 2132,MGT 3135 ) 
  • HRM 2232 – Human Resource Management, 3 units
  • GE 3219 -Elective 2, 3 units
  • PE 2217 – PATH-FIT IV , 2 units (Prerequisite: PE 1114)

TOTAL UNITS = 23

Third Year - First Semester
  • MKTG 3139 – Distribution Management, 3 units (Prerequisite: MKTG 2131)
  • MKTG 3140 – Product Management, 3 units (Prerequisite: MKTG 2131)
  • MKTG 3141 – Sales Management, 3 units (Prerequisite: MKTG 1130, HRM 2232)
  • MKTG 3142 – Marketing Elective 1, 3 units (Prerequisite: MKTG 2131)
  • FIN 2135 – Applied Management Science, 3 units (Prerequisite: MKTG 2132)
  • GE 4120 – Elective 3, 3 units

TOTAL UNITS = 18

Third Year - Second Semester
  • MKTG 3243 – Market Analysis and Development, 3 units (Prerequisite: MK RES 2238, MKTG 2235, MKTG 2133)
  • MKTG 3244 – Marketing Elective 2, 3 units (Prerequisite: MKTG 2131)
  • MKTG 3245 – Service Marketing, 3 units (Prerequisite: MKTG 2131)
  • MKTG 3250 – International Business and Trade (Global Marketing), 3 units (Prerequisite: MK RES 2238, FL 3170)
  • MGT 2255 – Good Governance and Social Resposibility, 3 units (Prerequisite: None)
  • MGT 3156 – Operations Management and TQM, 3 units (Prerequisite: FINMAN 1)
  • FINMAN 2 – Financial Management 2, 3 units (Prerequisite: FIN 2135)

TOTAL UNITS = 18

Fourth Year - First Semester
  • MK INT 4148 – Internship 1, 3 units (Prerequisite: MKTG 3243, MKTG 3245)
  • MKTG 4146 – Thesis Writing, 3 units (Prerequisite: MKTG 3243)(Prerequisite: ACC 8)
  • BMTAX 2141 – Income and Business Taxation, 3units (Prerequisite: None)

TOTAL UNITS = 9

Fourth Year - Second Semester
  • MK INT 4249 – Internship 2, 3 units (Prerequisite: MK INT 4148, MKTG 3243)
  • MKTG 4247 – Strategic Marketing Management, 3 units (Prerequisite: MK INT 4148, MGT 3156, HRM 2232, FIN 1130)
  • BL 2151 – Business Law, 3units (Prerequisite: None)
  • ASF 4204 – Seniors’ Integration Program, 3 units (Prerequisite: None)

TOTAL UNITS = 11

DOWNLOAD PROSPECTUS

Career Opportunities

 

 

Brand/Product Manager

 

Event/Meeting Planner

 

Public Relations Officer

 

Social Media Manager

 

Contact Information

Dela Costa Hall, 6th Floor, Community Center of the First Companions
Ateneo de Davao University
E. Jacinto Street, 8016, Davao City, Philippines

Contact No.

+63 82 221.2411 local 8356

Email

marketing@addu.edu.ph